(New site coming soon)
- Progressed at four leading ad agencies; Hand-picked by Ogilvy to write for The Economist and Dove Real Beauty
- Sole Brand Writer for Hong Kong Disney Park launch
- Versatile in media, brand, content, B2B/C and UX
- Extensive previous business experience (MBA, Ivey)
For a quick overview of my work, scan below, or take a deeper dive in Categories at right (on mobile, at base of screen). For more samples, contact me via wunderbarry@icloud.com or LinkedIn.
My latest voiceover-script formed the foundation of this 90-second video for TD UHNW Family Office and Private Banking (clients with $30M+).
You can also view it on their homepage at TD Bank UHNW Family Office and Private Banking.
Or, if you happen to be in the market for your own Personal Private Banker ($100M+), I also penned the related brochure — click the image to see if they meet your standards:
Hong Kong Disneyland’s Grand Opening TVC. Wrote/Directed main ‘non-animated’ voice-over as Ogilvy’s sole Brand Writer for entire HK Park launch:
As an intranet writer at the Ontario Teachers’ Pension Plan, I used ad and storytelling skills to more than double readership as measured by ‘likes.’ Find accolades from top leaders and sample articles in Category 1.10 – Journalism.
Campaign for Real Beauty, Asia — An ‘intense challenge’ per Ogilvy Regional CD (letter in Highly Recommended tab, top of page). See series in Category 0.1.
‘Nuff said:

BMO USA’s launch of all-new debit card PIN system. Created name ‘EasyPIN’ and wrote all launch materials (see Category 1.35), including main webpage:
Sun Life, Financial Planning On-ramp Flow. Wrote all UX and content with help of Behavioural Scientist — showing first page only. See more samples in Categories at top right under 1.11 – UX Projects, Sun Life.

BMO promo on their Blockchain and China achievements:
Wrote all UX for two U.S. banking apps (B2C, B2B). See Category 1.2:
Hedge Fund: Wrote pitchbook, website, social media and video-script edits. Click below to enlarge, or see Category 2.2:
Renamed a national ‘positive’/family TV network, beating out two agencies:
Wrote this 30-page micro-site and investment content, related print ads, banners and mobile quiz contest — see Category 1.4:
Ad agency house ad to stand out in a promo catalogue of agency house ads.
This is panel 1 of 4; see Category 8.0 for more:

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