(New site coming soon)
- Sought by Ogilvy for Dove Real Beauty and Economist
- Writer for entire Hong Kong Disneyland park launch
- Versatile in B2B/C, most media, brand, content and UX
- Extensive previous business experience (MBA, Ivey)
- Progressed at four leading ad agencies
For recent samples, just poke me at bch999 @ yahoo com or LinkedIn.
Scroll below for highlights (double-click to enlarge) or view Categories at right, within which you can click link or image to see additional images (apologies for bug causing some double images).
Dundee Wealth sales sheet (page 1 only), written from raw content:
BMO USA’s launch of all-new debit card PIN system. Created name EasyPIN and wrote all launch materials, including main webpage:
Sun Life, Financial Planning On-ramp Flow. Wrote all UX and content with help of Behavioural Scientist — showing first page only:
Campaign for Real Beauty, Asia — An “intense challenge” per Ogilvy Regional CD (see Highly Recommended at top tab). More in 1.0 – Dove Beauty, above right:
BMO promo on Blockchain and China achievements:
Wrote all UX for two large U.S. banking apps. See Category 1.2:
Hedge Fund: Wrote pitchbook, website and video-script edits. Click below to enlarge, or see 2.2:
Renamed a national “positive” TV network. Beat out two agencies:
Hong Kong Disneyland’s Grand Opening TVC. Wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch:
Wrote this 30-page micro-site and investment content, related print ads, banners and mobile quiz contest — see Category 1.4:
Ad agency house ad to stand out in a promo catalogue of agency house ads.
This is panel 1 of 4; see Category 8.0 for more:
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